Why are Koreans among the hardest working people in the world, yet often feel unfulfilled?
In this deeply insightful conversation, we sit down with Sam Richards — a renowned sociology professor from Penn State University — who has spent decades observing Korea through the eyes of an outsider who truly cares.
From Korea’s rapid economic rise to its intense education culture, from cultural nationalism to the pursuit of collective pride, Professor Richards unpacks the psychology behind Korea’s ambition — and the price that comes with it.
🎧 Topics Covered:
– Why Koreans value national success over individual happiness
– The roots of Korea’s competitiveness and collectivism
– What makes Korean identity so unique
– What “success” really means — and at what cost
📚 Based on insights from his latest book, The Sweet Spot
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