Tmall Luxury Connects High-End Brands with China’s “New Luxury” Gen Z …

Tmall Luxury, China’s leading online destination for high-end and designer brands, announced new features to bolster luxury brands’ connections with China’s Gen Z, a digital-first fashion-forward customer base that is fast becoming a driver of global luxury consumption. Tmall Luxury launched three new features to educate, entertain and engage the new generation of luxury buyers: Soho Live, a daily livestreaming service focusing on all things luxury; Soho Mag, a content-rich channel with...